Contrary to popular belief, it takes more
than a smile to create return business. But as long as a client remains
loyal there will be no cost associated with return business from that
client. Implementation of customer relationship management standards,
including risk management, damage control, and client appreciation,
will only succeed if such measures are signed into policies that are
constant and easy to follow by staff. Such task, if achieved, will
create experiences that will not only keep your clients coming back
time and again, but will also turn them into remote and free marketing
tools that generate new clients by spreading the good word about your
Internal marketing is not a novel idea;
in fact, it has been thrown about with some gusto in recent years.
Our experience shows that internal marketing is not being effectively
implemented in many cosmetic surgery and aesthetic services clinics.
This is because internal marketing requires certain operational
prerequisites in order to be successful. KCMC specializes in implementing
these building blocks in your clinics. Once in place, these variables
will ensure long term success in internal marketing.