 Be on Top of Google
Volume:4 Issue:3 - May 2009
Retention, Retention, Retention!
Whether you advertise in newspapers, magazines, websites, or spend your personal time interviewing with various media outlets, generating new patients is costly. Logic dictates that each NEW patient represents a specific cost to your practice. It therefore makes sense to keep as many of your existing patients returning as possible in order to keep your advertising costs under control and keep more of your money in your own pocket.
The question, then, is how to keep existing patients coming back versus having to spend more to generate new patients just to take their place.
Email marketing offers a compelling case.
Email Marketing
Continued exposure is affordable through email marketing
The most fundamental axiom of marketing is consistency: consistency of the message and of the media. In the past, and in the case of existing patients, this meant direct mail campaigns; the costs associated with designing, printing, and postage, however, can quickly get out of hand and defeat the purpose. But now email marketing allows maintaining constant exposure to your most valued asset, your cosmetic patient base, at a fraction of the cost.
How does email marketing work with patients?
Your email newsletter will be designed to fit in with your existing brand. Over time the consistent look and content of your message will create a bond of trust between you and your patients and help make you the provider of their choice for advertised services. This is the essence of marketing. Regularly sent email newsletters simply provide a mechanism that makes this powerful force available to small businesses.
|
