 Be on Top of Google
Volume:4 Issue:2 - April 2009
...for less than the cost of a single newspaper ad per month!
KCMC’s proven website optimization methods generate a steady stream of new consults by getting cosmetic surgery websites listed on the first page of Google and other major search engines for such ultra-competitive keywords as Botox, breast augmentation, Thermage, tummy tuck, etc.
In my experience, there are a few key misconceptions and concerns that prevent some cosmetic practices from taking advantage of this powerful marketing channel:
Misconception:
I can’t afford website optimization.
Not only does website optimization cost much less than traditional print ads, but also unlike print media - in which your ad appears in a specific issue for a limited time – your website is live and generating leads 24/7; and all for less than the cost of a single newspaper ad! A simple analysis of cost of print advertising versus website optimization will reveal why so many cosmetic practices are diverting resources to website optimization and online marketing.
Misconception:
Website optimization requires paying search engines.
This is a myth. Website optimization is intended to get your website listed on the left side of search pages. We call these listing “organic search results” and you don’t have to pay a dime to search engines for these listings. Only sponsored listings (listings appearing on the right side of search pages) will require paying search engines.
Common Concern:
What happens if my competitor also wants website optimization?
At KCMC we accept only a limited number of websites for optimization per geographic area in order to maintain the integrity of our service. In other words, if we are optimizing a given service in a given city, we will only do so for one doctor at a time.
If you are interested in website optimization for your website or wish to see samples of our optimized websites please contact us.
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