|
|
|
| |
 5 Tips to Increase Cosmetic Consults through Email Requests
Volume:3 Issue:7 - August 2008
- special thanks to Kevin Simmons and Andy Edur of Mentor Canada for suggesting this topic and for their input
So you have a new website with all the latest bells and whistles and you have made sure to optimize it to maximize the number of referrals that it will generate. Great. But have you thought about the next step? What happens when you get an email request through your website?
In my experience I see two approaches when it comes to handling patient email requests. The first approach in which the physician personally responds to each individual request and the second approach where responding to email requests is delegated to a staff member. Generally speaking, we see greater success in clinics where the doctor is directly involved in handling patient email requests. But regardless of how email requests are handled in your practice here are a few simple but critical tips to maximize your conversion rates.
- Respond on the same day. The chances of booking a consult are the highest in the first 24 hours (in sales lingo this is known as the “high opportunity period”); the likelihood of booking a consult drops dramatically after the third day.
- Reply in a personal and inviting way. Sign your name and clearly state all your contact info within your reply. Let the patient know that you are eager to hear from them.
- Keep your reply short – the point is to get the patient in for a consult, nothing else. Remember that even the appearance of giving a diagnosis over email is inappropriate (not to mention illegal).
- Always embed a “call to action” near the end of your reply.
- Always follow up within 48 hours.
If you require more information about KCMC’s website optimization and internet marketing services please click here to email us.
|
|
