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 What is a BLOG?
Volume:3 Issue:6 - July 2008
A BLOG is simply an area of your website that is frequently updated with new content and allows visitors to leave informal questions and comments.
Email promotions are popular because they are the quickest, cheapest and easiest way to connect with your most likely customers: ones who have already expressed an interest in you and your services. Because of this simple fact email marketing also typically has the highest response rates of any type of marketing.
Effective Versus Ineffective BLOGs
BLOGs are the next wave in online media marketing and can add to the bottom line by increasing your marketing bandwidth. However, setting up and maintaining a BLOG is effort intensive and needs to be done on an ongoing basis in order to be effective from a marketing standpoint.
I have seen a few BLOGs pop up within our industry in the recent months and most of them are doing little to help with website rankings. Part of KCMC’s website optimization program includes launching and maintaining a cosmetic surgery BLOG. But for do-it-yourselfers here are some critical tips:
- First - and most importantly - your BLOG has to be part of your own domain.
- Second - the BLOG pages - and the content therein - have to be optimized just like any other webpage.
- Third - the blogging software has to be set up in such a way as to make its pages “crawl-able” for search engines such as Google. If Google bots (automated programs from Google that crawl the internet and index the pages within your website) cannot see the BLOG pages they simply won’t count the content as part of your website.
- Fourth – the content has to be modified and new content added on an ongoing basis.
- Fifth – the content has to be written to sound realistic, intriguing and promote discussion amongst readers.
KCMC offers proper cosmetic surgery BLOG set up and maintenance as part of our ongoing website optimization program. If you require more information about KCMC’s website optimization service please click here to email us. |
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