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 What is an effective email promotion and when is it helpful?
Volume:3 Issue:5 - June 2008
The primary purpose of an email promotion is to elicit an immediate response with the recipients and to drive sales and traffic. An effective email promotion will have a few direct calls to action such as “click to book a consult” or “place an order now”, will be professionally designed to look current and pleasing, and will be tightly coordinated with your staff to take advantage of the ensuing opportunities. We also recommend limited time offers, including a bonus for the first X number of customers as well as coupons, contests, and special discounts. Email promotions should not be confused with email newsletters whose primary purpose is patient education and should be more in-depth and not overly “salesy”.
Email promotions are popular because they are the quickest, cheapest and easiest way to connect with your most likely customers: ones who have already expressed an interest in you and your services. Because of this simple fact email marketing also typically has the highest response rates of any type of marketing.
Email promotions are designed to:
- Help you take advantage of holiday business
- Boost sales and consults during slow months
- Clear stock of fillers, Botox and skin care products
- Retain affluent VIP patients
- Create patient loyalty by building relationships over time
- Educate and inform your customers about new procedures
- Create priceless "word-of-mouth" buzz
So the big question is how do you do all this without spending a ton of your time or your staff’s time. KCMC’s email marketing service is designed specifically for you.
We will:
- Import all your email addresses into the email marketing program
- Create a comprehensive patient contact database that is available to you 24/7
- Create professionally designed email promotion and newsletter templates based on your own branding
- Take care of your undeliverable and bounced email addresses
- Let you know how many emails got through and how many were opened
If you have any questions with regards to KCMC Web Development and Email Marketing services or if you wish to receive a complimentary website
consultation please click here to email us. |
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