Important tips you need to know about email marketing

1. How does your email newsletter appear to the patients?
   The idea of email marketing is to present the patient with a professionally designed email that lists your services and offers and ultimately gets them to visit your website and inquire about services. Because email newsletters are viewed in email programs such as Outlook/Hotmail/Yahoo Mail, email newsletters should be specifically formatted for these programs. KCMC's email marketing application will deliver the email exactly as it has been designed - including images and links back to your website - right in the recipient's inbox.
2. What happens to your bounced emails?
   This is a very important concern from two perspectives. First no one likes having tens or even hundreds of bounced emails landing back to your inbox after you have sent an email newsletter. But more importantly the number of bounced emails you send actually impacts the delivery of your email newsletters. For this reason KCMC's email marketing application handles all of your bounced emails and restricts them from being resent in a subsequent email newsletter until you have had a chance to edit or delete them. Furthermore all of your bounced emails are organized and redirected to the email marketing program so you don't get any bounced back emails in your personal email.
3. Can you see your emails minimum open rate?
   Like any other type of marketing, tracking is a key component of email marketing. Its best to have the ability to see which patients actually received and viewed your email newsletter. For this reason, KCMC's email marketing program will allow you to track your newsletters and see which recipients opened and viewed your email.
4. Do you have a patient database with meaningful access?
   Having an organized list of patient emails should be a very important feature of any email marketing program. Its not enough to have a patient list sitting on some obscure database server. You should also have first hand access to your patient list. KCMC's email marketing program allows you to view, edit, and download your patient database at any time.
5. Can your patients opt out of your newsletters without creating additional work for you?
   As with any type of direct marketing some recipients may wish to unsubscribe from your email newsletters. It is important - not to mention the law - that those patients who do not wish to receive further email newsletters from you be able to unsubscribe themselves from you list without having to disturb you. For this reason KCMC's email marketing application enables each recipient to unsubscribe him/herself from your list at any time.
6. How easily can you edit and send new email newsletters?
   The ease with which you can create and send an email newsletter is paramount to the success of your email marketing. a lengthy and complicated email marketing process will mean that you will send email newsletters to your patients less often which wipes out the benefit of your marketing activity. KCMC's email marketing program has been designed specifically for busy cosmetic medical offices who may not be entirely "internet savvy".
7. Can you send email newsletters to specific patient groups?
   Many of our clients express interest to be able to send targeted email newsletters to a specific group of patients according to the services they consume (Botox patients, laser patients, etc). KCMC's email marketing program allows you to create patient list according which services are of interest to them.
8. Will your website be connected to your patient database?
   A good email marketing program will have the ability to collect emails from interested patients through your website. We achieve this by placing a consult form on your website and directing the submissions to your patient database. In this manner you don't have to manually input patient email contact in the email marketing program.